Creative Playthings 1964 Catalog

The 1964 catalog has 40-pages in black & white. I like the question on the back cover – “What is play?”

• Play is to create, to discover, to experiment in half playful, half serious mood.
• Play is to recreate this world and change it.
• Play is to master ourselves, to develop coordination in sports and physical activities.
• Play is to adventure in nature and science, to ask questions and find answers.
• Play is to establish images and patterns of relatedness.
• Play is to build and construct, to form a whole out of parts.
• Play is to children what brainstorming is to adults. All creative adults play.
• Play is an essential to childhood. Good toys are its tools.
• Parents can find their own creative pleasure in providing such tools.